B.mobile Communications Sdn Bhd, a mobile provider in Brunei, reportedly has deployed the Amdocs ChangingWorlds Personalized Mobile Portal solution

Amdocs (News - Alert) officials while giving this information said that the Amdocs ChangingWorlds' solution enhances content relevance through advanced personalization techniques, enabling B.mobile to offer a more compelling end-user experience by automatically delivering relevant, personalized mobile content and services to individual subscribers.

 

"B.mobile is committed to providing quality, reliability and innovation in 3G mobile communications, which is why we view personalization capabilities as critical," said Song Kin Koi, chief executive officer of B.mobile, in a statement.

 

Koi said that the Amdocs ChangingWorlds solution allows the company to truly personalize customer experience by delivering relevant, valuable content and services to suit each customer's needs and lifestyle.

 

This level of personalization will also help the company to increase data revenues through more effective targeted marketing campaigns and personalized advertising, he added.

 

Amdocs officials said that the solution includes Amdocs ChangingWorlds Intelligent Navigation, which restructures the portal menu hierarchy for an individual subscriber based on his or her regular usage patterns, content preferences and behavioral profiles. Intelligent Navigation makes relevant content easier and faster to find by reducing the number of clicks and time required to reach content of interest.

 

The solution, officials said also enables B.mobile to deliver personalized content teasers and recommendations to encourage and increase mobile internet usage, and generate more data revenues.

 

B.mobile said that it has also implemented Amdocs ChangingWorlds Business Intelligence, giving the company detailed and timely visibility into the key performance indicators (KPIs) relating to mobile portal usage such as churn trends, the number of unique portal visitors, and the detailed breakdown of subscriber activity on the mobile internet.

 

Thanks to this B.mobile would be able to identify new revenue opportunities, continue to improve the user experience and gain a sustainable competitive advantage.

 

Amdocs is a provider of customer experience systems. It claims that its solutions help businesses execute their strategies and achieve service, operational and financial excellence.

 

TMCnet earlier this month reported that Hubei Telecom, a unit of China Telecom Group operating in Hubei province, has selected and deployed Amdocs as part of a comprehensive project to upgrade its business support systems (BSS).

 

Hubei Telecom's BSS deployment is a first step for China Telecom (News - Alert) to support both prepaid and postpaid, wireless and wireline subscribers across the Hubei province.