Yelp has launched a native application designed for Apple iPhone (News - Alert). Available from the new Apple App Store, the Yelp for iPhone application will help consumers find the best nearby businesses using location-aware technology.

 

Jeremy Stoppelman, co-founder and CEO of Yelp noted that Yelp local reviews paired with the ability to determine exactly where you are is the ultimate in local search. He said that the potential of mobile application development can finally be tapped thanks to the iPhone and the Apple (News - Alert) App Store.

 

Users can browse local business reviews with Yelp for iPhone and now with iPhone's location-aware technology, Yelp's local search automatically centers on user’s current location.

 

Key features of this application include the ability to find a local business near a user without having to enter an address. The application also allows users to search for highly rated local businesses within walking, biking or driving distance, and plot the results on a map.

 

Also, users can read complete Yelp reviews of a business, view the location on a map and hours of operation as well as bookmark businesses for future reference.

 

The free application will be available exclusively from the Apple App Store, and is currently only available in the U.S.