|
Talend: Conexance MD uses Umanis and Talend to help its clients gain market share
Nov 20, 2009 (M2 PRESSWIRE via COMTEX) --
Direct Marketing specialist aggregates 120 files within a data warehouse powered by Talend Integration Suite, which provides additional important automatic processing.
Talend, the recognised leader in open source data integration solutions, and Umanis, one of the major French consulting companies in Business Intelligence, announced today that Conexance MD, a firm that markets and develops databases aggregated for long distance shopping, selected the two companies to design a new product that will strengthen its competitive advantage.
Conexance MD is the French leader in aggregated databases for catalog shopping and e-commerce. Conexance MD experts analyse more than 250 million transactions daily to predict the purchase behavior of 17 million home shoppers. The 120 advertisers-members of the Catalog Shopping Alliance-update their data on a daily basis, resulting in tens of millions of lines that must be integrated daily.
"We wanted a tool to pool our databases. With such large volumes, we not only needed a solution powerful enough to handle them, but we also needed to industrialise frequent updates," explained Nicolas Giard, Managing Director at Conexance MD. "Umanis was a technology partner of ours in the past, so we asked them to develop a data warehouse to receive and duplicate our partner's files, and select and establish an integration tool to meet our needs."
A specialist in Direct Marketingandparticularly well versed in Master Data Management, Umanis - a Talend Platinum partner - chose Talend's open source data integration solutions. "Aside from the excellent price/performance ratio, we were looking for an open tool that would allow the integration of other tools, such as the NORMAD address standardisation solution," explained Luc Doladille, Project Director at Umanis. "Talend's extensive connectivity selection and ease of use were deciding factors in choosing the tool. Also, Talend Integration Suite offers collaborative features that let us close the distance between the teams scattered across multiple sites in Paris and Lille. We also appreciated the level of support and professional assistance, both extremely useful given the challenges related to the project's volume and performance. Finally, Talend Integration Suite accelerated each database update from one day to 6 hours."
With Talend, Conexance no longer has to deal with laborious developments that are difficult to maintain. "We asked ourselves the value of developing an internally-dedicated tool, which we definitely would have undertaken if the market only offered expensive, closed proprietary solutions.," concluded Nicolas Giard. "But thanks to Talend's open source model, we were able to install a ready-to-use, efficient, and particularly economic solution. Additionally, the Talend team was able to mobilise support when we needed assistance. Today, we have a business system that is easy to use, fast to learn and offers the productivity level we expected. We can offer new services to our clients and develop our skills in performance analysis and direct marketing."
"The collaboration with Umanis and Conexance perfectly illustrates the strength of our solutions - in terms of performance, openness, automation, cost savings, and the ability to handle large volumes of data," said FranAois Mero, VP and General Manager, Talend EMEA. "These assets are critical for one of the major players in marketing and client knowledge in France and we are proud to help strengthen its position in an intensely competitive market."
About Conexance MD
A simplified stock corporation launched in April 2006 with a capital of 210,000*, Conexance MD is a direct marketing company that specialises in database marketing. It manages the first aggregated database devoted to catalog shopping and electronic commerce: "VAD Alliance". Its data mining expertise, based on proprietary statistical models that have been implemented and optimised in the United States for more than 15 years, allows catalogs and VAD Alliance Internet site members to track the transactions of long-distance buyer profiles online and offline that correspond with their offers. An innovative company positioned in the client knowledge niche, the Conexance MD system provides strong productivity gains in the prospection and loyalty phases. The service offer extends from locating strong affinity files to optimising proprietary files. It now includes studies in integrating consulting.
The company is managed by corporate shareholders and the two investment funds, Xange Capital and Aurinvest.
About Umanis
Created in 1991, Umanis is a consulting and engineering company specialising in Business Intelligence, Client Relation Management (CRM) and e-Business. Umanis assists its clients in every aspect of their IT projects, from integration consulting to applicative third-party maintenance and training, according to three modes of intervention: on-site provision, fixed prices and a shared services center.
In 2008, the Umanis Group, which has 500 active clients and 1000 employees, realized revenues of 60 million Euros. Known for its technological and functional expertise, the Umanis Group is a strategic partner of the biggest software editors on the market.
Umanis has been listed on the Eurolist Compartment C market of Euronext Paris (ISIN Code FR0000066771) since December 1998. For more information, please visit: www.umanis.com.
About Talend
Talend is the recognised market leader in open source data integration. More than 800 paying customers around the globe, including Yahoo!, Virgin Mobile, Sony and Swiss Life, use the Talend Integration Suite of products and services to optimise the costs of data integration, ETL, and data quality. With more than five million lifetime downloads and one million core product downloads, Talend's solutions are the most widely used and deployed data integration solutions in the world. The company has major offices in North America, Europe, and Asia, and a global network of technical and services partners. For more information, please visit: http://www.talend.com.
CONTACT: Richard Merrin / Georgina Heaume, Spreckley Partners Limited
Tel: +44 (0)207 388 9988
e-mail: heaume@spreckley.co.uk
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
[ Back To Business Phone Service Community's Homepage ]
|
SUBSCRIPTIONS
Activate Email 
TMCnet LOGIN
Unlimited Extensions
