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Quantivo for E-Commerce Instantly Uncovers Customer Insights Hidden Within Web Analytics Data
SAN MATEO, CA, Nov 09, 2009 (MARKETWIRE via COMTEX) --
Quantivo, the leader in on-demand Behavioral Analytics, today
announced Quantivo for E-Commerce, a customer analytics solution that
includes 18 of the most critical e-commerce behavioral insights as
out-of-the box reports. For the first time, e-commerce marketers and
merchandisers can immediately uncover which distinct segments of
customers will click next, view next, or purchase next, based on what
similar customers have done in the past. This analytics solution was
created by combining Quantivo's unique, award-winning Behavioral
Analytics technology with real-world expertise gained from working
with leading e-commerce companies.
"To expand any e-commerce business, companies need to look beyond the
'what if' questions and start to act on 'what is,'" said Brian Kelly,
CEO of Quantivo. "Typical web analytics reports can help you to
understand what your customers did, but they leave you scratching
your head to determine why and what to do next. Quantivo not only
tells you why, but precisely how you should respond to those
behaviors to increase clicks, visits and purchases."
Since more clicks do not always transfer to more customers, Quantivo
for E-Commerce includes pre-built insights that help e-commerce
companies get more new customers onto their website. With knowledge
of where customers come from, what they do, how much they spend and
combinations of these factors, companies can attract the best new
prospects and convert them into loyal, repeat customers. Quantivo's
instant insights uncover the best and worst referral sites for
generating first-time visitors, products that are viewed and
purchased by different campaigns and promotions, how products or
categories drive views and purchases of different products and
categories, and much more.
Kelly added, "We drew upon our experience with leading e-commerce
companies and created out-of-the-box insights that are the most
beneficial and immediately actionable. Quantivo E-Commerce also
allows marketers and merchandisers to ask their unique customer
behavior questions directly on their data, eliminating the bottleneck
of corporate business intelligence and complex query languages --
putting behavioral insights right into their hands. We take marketers
over the finish line by directly exporting actual customer
segmentations into marketing automation or CRM systems and so that
companies immediately capitalize on this knowledge."
Decoding how to keep customers coming back is the key to building
e-commerce revenue for the long haul. Quantivo for E-Commerce helps
reveal clear customer segmentations based on customer behaviors,
purchasing patterns, referring sites and what separates the most loyal
customers from the rest.
Purchases are important, but only if they are profitable.
Understanding what first-time and repeat customers buy alone,
together, or over time can improve the profitability of each
transaction. Quantivo for E-Commerce contains instant insights that
help online companies gain insights into how purchases and
profitability are affected by visit frequency, time span between
visits, and other behaviors that signal profitable -- or unprofitable
-- customers.
Quantivo for E-Commerce is a complete solution that includes Quantivo
Analyzer, Quantivo Enrich, 18 E-Commerce Instant Insights and a
professional services package specifically designed to get e-commerce
customers up and running in just a few days. Analyzer is advanced
analytics with an easy-to-use interface that allows even the most
novice business user to answer complex customer questions, then view
and export the underlying customer details. Enrich is an advanced
data enrichment and integration solution that quickly creates a
comprehensive view of customer behaviors by backfilling missing web
analytics data, connecting multi-channel behaviors and adding
important business metrics to the original data.
Quantivo for E-Commerce supports a streamlined process to help
e-commerce companies go from data overload to clear answers in just
days. Quantivo supports Webtrends' native log files and Marketing
Warehouse data as well as Omniture native log files, and web
analytics data captured by other solutions. No changes are required
to existing tags and all web operations remain unaffected. Quantivo
also accepts any POS, social graph, CRM and proprietary customer
data.
About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral
Analytics. For the first time, corporate decision-makers can quickly
uncover behavioral patterns across any aspect of their customer
interactions and act on these timely insights to increase customer
acquisition, retention, up-sells, cross-sells and web monetization.
By combining large-scale analytics with rapid SaaS delivery, Quantivo
is the only company that puts impactful revenue-generating insights
directly into the hands of a wide set of executives and analysts for
applications such as loyalty analysis, merchandising, marketing
optimization and online analytics. For more information, visit
www.quantivo.com.
All trademarks and registered trademarks in this document are the
properties of their respective owners.
Media Contact:
Sylvie Tongco
Reichert Communications, LLC
415-248-0230 ext. 7017
Email Contact
SOURCE: Quantivo
http://www2.marketwire.com/mw/emailprcntct?id=F8834A7081A9A78F
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