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TMCNet: ExactTarget Named Initial Member of On-Demand Commerce Consortium

[September 17, 2008]

ExactTarget Named Initial Member of On-Demand Commerce Consortium

LAS VEGAS --(Business Wire)-- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is one of the twenty selected companies to participate in the On-Demand Commerce Consortium's inaugural meeting today at Shop.org's Annual Summit.


The On-Demand Commerce Consortium is an association of independent software vendors dedicated to the education of retailer decision makers and the promotion of SaaS as a solution to their needs. The group will invest in market education, practical research and standards advancement that encourage the adoption of the on-demand delivery model.

"ExactTarget is honored by the invitation to become one of the charter members of the On-Demand Commerce Consortium," said Scott Roth, director of product marketing for ExactTarget. "Our involvement in this organization will help us help us deliver a best-in-class retail product based on the specific needs of the industry."

Initiated by Demandware, developer of the only enterprise-class, on-demand ecommerce platform, the On-Demand Commerce Consortium is designed to be an open industry body. Members will be utilizing their presence at Shop.org's Annual Summit to establish a charter, elect a board and define formal objectives.

A whitepaper, "Leveraging On-Demand Retail Solutions to Achieve Competitive Advantage" will be available for the first time at Shop.org's Annual Summit. A copy can be obtained at ExactTarget's booth #128 or any other booth belonging to a Consortium member.

For more information on ExactTarget, visit http://www.exacttarget.com/ or visit ExactTarget's team at Shop.org's Annual Summit, booth #128.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

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